Tata Tritvam - A lofty point of view

Insight: A Malayali likes people to look up to him, his knowledge or his place in society. He studies and works hard to earn that respect. But, travel across Kerala and you’ll see that the Malayali cannot take a chance at someone not respecting him enough. So, he builds. Large opulent homes where 3 or max 4 people reside in 6 / 8-bedroom, 2 and 3-storeyed houses.

In a city like Kochi where he cannot build, he acquires large luxury apartments, even if he will not live in them. For investment and for badge value. This Malayali definitely likes his view, but he likes being looked up to, even more.