Our Services

Advertising

Advertising is merely marketing strategy coaxed into a meaningful set of messages. It doesn’t matter how much you say, if nobody’s listening. Which is why advertising must be succinct and powerful. Every piece of communication coming from the brand must tell the viewer exactly what he needs to know, with enough pizazz to make it memorable. The words may be clever, and the pictures may be pretty, but they still will still tell the brand story in an engaging manner.

Design

Design is where every idea finds shape and meaning. Unsaid paragraphs, graphic nuances, subliminal persuasion is all built into its core.  Communication is a system and every element must be designed to excel. The relationship between each individual part is where a designer brings value. The culmination of all processes in the imagination chain fructifies in communication that is created to be experienced. 

Corporate Identity

The core of every marketing strategy is and always will be differentiation and preference. No marketing strategy survives a diminutive attempt at a brand philosophy. We delve deeply into that core, the sinews and nerves that give the brand organism its motivation. The wheres, the whats and whys of its innate logic. This is distilled into a crystalline identity, before engraving it into a design canon. This becomes the brand’s signature for all communication to come.

Social Media & Digital Strategy

The Internet isn’t going away. In fact it is digging its heels and creating a new generation of users, demanding the brand to tell them, ‘What’s in it for me?’ Brands no longer sell themselves to individual customers. Digital customers sell brands to each other. Look around you. Customers are no longer blips on our marketing radar, to whom you send out targeted messages. They are self-aware, intelligent entities talking back at you. Yes, interactivity has a way of doing that.

Films

The one medium that rolls words, visuals, sound and meaning into a powerful fireball. Skillfully wielded, it is the most potent weapon in any advertiser’s arsenal. Film is also versatile. Today, it flows seamlessly into multiple formats over a variety of channels, conventional as well as digital. Film’s use in advertising may be inventive, informative and entertaining. What it always is, and will be, is persuasive, engulfing and when we do it right, impossible to forget.

Radio

A magical thing happens at the point where a medium caters to only one of the palpable human senses: hearing. It is inescapable. It engulfs the audience without requiring focus. It does not require you to sit down or stand or face a particular way. It works directly or subliminally on the consciousness and forces the listener to build images in his mind. As advertising folk, we take radio as seriously, because we fear and admire its power in equal measure.

Space Design

Perhaps the most tactile form of brand communication is the physical space in which the brand resides and connects with its customers. A store, an office, a service center, everywhere a customer is received becomes a brand dynamic for the advertiser. It must comfort the visitor, be functional and also deliver the brand’s core without being overwhelming. The art of space design uses the shared talents of graphic and interior designers, architects and styling experts. More than any other medium, this is appeals to every sense in the human consciousness.