Telling somebody that we are an advertising company is like asking the bartender to get you a beer. The obvious response is, “I’ll need a little more information than that.” There are way too many advertising companies in as many pigeon-holes. But pigeon holes are limiting. So are we creative? Design-oriented? Strategy-led? Can we be all or none if we prefer? So here is the simple version of the answer. We hate clichés. Advertising is a commercial art. But it is also a science. You write what you know. So you must know a lot. You express what you experience. And so we experience a lot. We don’t couch it in vanity and we don’t sugar-coat it with fancy words. Sure, anybody can read the data. But what you make of it comes from who you are. We observe. We derive from life. And we hire professionals with enough informed gumption to tell us what they think, to our faces.