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Reconnect 2.0
Come 2015, Reconnect had become much larger than its original status as an in-store brand with Reliance Digital. It was now ready to move into multi-brand outlets around the globe. It would have to be young, dynamic, vibrant, and stand out in the market on its own.
Brand Identity Redesign
The Logo: Energy is the key. Every electronic circuit has a fundamental symbol: The power switch. We dressed it up into a fashion graphic and the new Reconnect logo was born.
The Colour: The colour of the logo had to resolve the tension between the warmth of individual joy with vitality and progression. The ‘techy orange’ colour brought both spontaneity and confidence of the Gen Y individual with the primary energy credentials of the sun.
Packaging
Design Architecture: The ‘techy orange’ colour works for individual product packages as well as a product wall. While the logo sits elegantly on the product itself, the packages brazenly announce themselves from racks and shelves in every outlet.
