Parle-G: G Maane Genius (Holi)

Jo auron ki khushi mein paye apni khushi.

Festival advertising usually involves imbuing a brand with an identity separate from its main communication. For Parle-G, the message for Holi takes off from the ongoing campaign - ‘Genius wohi, jo auron ke khushi mein paye apni khushi’.

Communities come together on Holi. It is a time to drop individual labels and inhibitions and be part of one family.

Parle-G | Holi Film (Hindi)