Home > Work > Parle Foods > Parle Nutricrunch
Parle Nutricrunch
Health is not a choice
The films strongly advocate treating one’s health and well-being as priority and showcase that one might have options for a lot of aspects in life but one’s journey to good health must not be compromised.
As a part of the campaign, three digital films were conceptualised to build awareness about the health benefits of consuming Parle Nutricrunch. The films showcase Parle Nutricrunch as a versatile product that can be consumed by housewives who are the gatekeepers of good health for families as well as fitness enthusiasts, working professionals.