Parle Milk Shakti

Milk Shakti = Milk + Nutrients

Given the reality of today’s day and age, children need more than just milk as part of their daily nutrition. With Milk Shakti, Parle aims to provide its consumers a product that will help parents manage their kid’s dietary requirements better.

Key consideration was that the communication must have a local zest to it, and should capture the colloquialism of that geography there by increasing the regional appeal for the brand.

Parle Milk Shakti | Jingle (Tamil)

Parle Milk Shakti | Chaap Niyo Na (Bengali)

Parle Milk Shakti | Doodh Se Dosti (Bihari)