Parle Marie Bengali

Ek Chumuk Adda, Ek Kamor Parle Marie. (A Sip Of Adda, A Bite Of Parle Marie.)

Long before Internet chat rooms were in vogue, the Bengali was devouring conversations, ideas and arguments in the form of ‘adda’. Parle Marie biscuits have always been a part of the tea-and-biscuits tradition that accompanies a good adda session. With the new campaign Parle Marie seeks to cement its relationship further.

The communication has seamlessly explored a part of the local culture without taking anything away from the established brand fundamentals. The messaging stays true to the language, culture and society that it wishes to address.

Bungalow Friends

Coffee House Reunion

Brigade Ground Moms