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Parle Magix
Childhood fun gets a whole new twist
In this cream-filled biscuit category, the primary influencers are children and are therefore the TG.
Observation: The act of splitting open the biscuit and licking the cream is the way most children eat cream filled biscuits.
Our Approach: So we decided to turn the act of eating the biscuit into a form of play. In fact, with a multi-media campaign we hope to establish eating Magix as a fun exercise in making the right decision.