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Parle KrackJack
Sweet and Salty saath jab aaye, baat ban jaaye.
This latest iteration of the Parle KrackJack campaign adds to the legacy of a brand that has been loved by the nation for over half a century. It carries forward the same set of delightfully whacky ideas to a new generation of KrackJack connoisseurs.
The three-film campaign tells stories of conundrums that are solved in hilarious ways by the two protagonists, Krack (played by Dharmesh Yelande) and Jack (played by Raghav Juyal). They have different sweet and salty perspectives, that brings alive the idea ‘Sweet and Salty saath jab aaye, baat ban jaaye’