Parle Happy Happy

Dance and munch your way to happiness.

The rap-style film showcases slice of life snippets of people from various backgrounds living in the moment, enjoying themselves and choosing happiness above all else.

While the choco-chip cookies are the catalyst for all the joyful moments in the film, what really captures the spirit of happiness is the catchy hook step that makes the viewers want to join in too. With viral dance moves and vibrant tunes being the social currency of the moment, the agency decided to go the music-video route and create this high-energy dance film that would hit the sweet spot with the target audience.

Parle Happy Happy Jingle (Hindi)