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Parle-G: G Maane Genius(2023)
Jo auron ki khushi mein paye apni khushi
The latest iteration of the Parle-G campaign enhances the already strong equity of the brand. In these films, a child’s active mind sees a loved one’s disappointment, takes note of it, thinks on his/her feet and devises a solution that brings a smile to their face. The childlike innocence of the solution is part of the charm that compels the audience to take the message to heart.